The world’s most expensive ‘edible’ cupcake has gone on sale at the newly launched Bloomsbury’s outlet at The Dubai Mall. The ‘masterpiece’ cupcake, named The Golden Phoenix, is only available at The Dubai Mall outlet of the boutique café and is valued at $1,010 (Dh3,700) and presented on a 24-carat gold Empire Morning Cake Stand with Cloch by Villari. The concept of Bloomsbury’s was created by Shafeena Yusuff Ali, daughter of Yusuff Ali MA, Chairman of the EMKE group, which also owns and operated the Lulu chain of hypermarkets and supermarkets in the Gulf region. The Dubai Mall outlet of the café officially opened on June 28, 2012, marking the one-year anniversary of Bloomsbury’s, which first opened its doors to food lovers last year in Abu Dhabi. According to the media statement issued by the café, the unveiling of The Golden Phoenix presentation on Thursday evening exceeded Dh100,000 ($28,000).
