NUST hosts seminar on management innovation | Pakistan Today

NUST hosts seminar on management innovation

One of the renowned names in the field of creativity and innovation, Fredrik Haren enthralled audience at National University of Sciences and Technology with his cogent views on the subject area.
As soon as he ascended the rostrum, the guest speaker started floating ideas and that too in a very interesting manner to ingrain in the audience the very essence of innovation.
Invited to the main campus of the university to conduct a daylong seminar on management innovation, the author of The Idea Book (2004), counted among top 100 business books of all times, mesmerized the gathering of academics and scholars with his thought-provoking ideas punctuated with humour-coated examples to help them understand the worth of thinking in new ways.
He talked at length on a range of topics, including: From the Information Age to the Innovation Age; why business creativity will become even more important in the future and why we are less creative than we think, but more creative than we can imagine.
Fredrik is credited with over 1000 speeches, lectures and workshops on idea generation and entrepreneurship to more than 100,000 people in over 20 countries. He has held seminars for hundreds of organizations in almost every line of business, including Hewlett Packard, American Express, ABB, China Mobile, Nokia, Ericsson, Ogilvy and BIMBA. His bestseller, The Idea Book (2004), aims at awakening the spirit of creativity and innovation among his readers. Its 50,000 copies in the Swedish version alone have sold. It has also been translated into 15 different languages. His latest book, The Developing World (2009), is about creativity, dreams and a curiosity about the world, written about change and awakening and the dangers of not seeing what is going on in the world today.

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