The rapidly growing fashion industry of Pakistan is the result of involvement of youngsters in a variety of fashion shows which allow experimenting to promote traditional and contemporary styles.
These views were expressed by model and actor Maria Khan. “The fusion of conventional and modern trends (East and West) created interest for fashion lovers of different cultures and invited investors to support the fashion industry in Pakistan,” she added. “The dying film industry of Pakistan sacred away investors but the flourishing fashion industry is bringing them back as Indian, Arab and other foreign designers feel pleasure to hold shows in Pakistan,” she said. Talking to APP, Shanzay, a leading designer, said, it was risky to hold a show because of security problems and lack of interest of people. “Pakistani designers are known in international markets now and many international shows feel proud to invite them which not only improves the content of their runway but also projects the soft image of the country as a talented young generation,” she said.
She said the enthusiasm and interest of young generation in the fashion industry could bring about a revolution to the dying film industry of Pakistan and gain the attention of foreign and local investors again with new ideas.
“People related to fashion and film industries want to promote fashion, art and entertainment in Pakistan to portray the softer image of our country all over the world. The fashion industry can play a big role in the current economic situation of Pakistan to spread our culture and traditions to other civilisations across the border,” she said.
Fashion industry projects soft image of country
