One of Pakistan’s premier lawn brands Lala Textiles presented their Summer 2012 Collection at the Pakistan Fashion Week, which took place in London on 27 May. The participation of the textile brand at the week follows their ramp debut in Lahore at the PFDC Sunsilk Fashion Week in April. The collection which was showcased at the Pakistan Fashion Week 2012 was based in tropical hues including sunshine yellow, ocean blues, pinks, oranges and classic black and white pieces. With a young and flirty silhouette, Lala’s collection included long summer dresses, printed crushed pants, kurtas and jumpsuits – perfect for the hot summer of the sub-continent. Starting as a simple trading house in 1947, the Lala Textile brand has today grown to encompass seven diverse retail brands providing accessible fabric ranges to ladies across Pakistan. These include Vintage, Sana and Samia, La Femme, Kesa, Brocade, Khaddi and Lala Classic. Currently Lala is available nationwide in all leading cities of Pakistan and their lines, collections and brands are known for versatility of design and affordable price ranges, ensuring that the brand is always accessible to a diversity of women.
