Winning customers’ trust and the provision of quality products is vital for businesses in today’s world, which is now a global village where information is just a click away from buyers and sellers. Only the businesses that employ latest marketing techniques will be able to make a mark. This was stated by LCCI Standing Committee on Training and Development Convener Awais Saeed Piracha while addressing the students of various universities who called on him at the LCCI on Saturday. He said there was a dire need for long-term planning to win a place in the global market where the only merit to judge the products was their quality. Pakistani businesses must evolve their sales and marketing strategies to survive and prosper in the rapidly evolving global economy, he added. He stated that Pakistan is a resource-rich country but it has failed to tap the potential because of the unavailability of a properly designed marketing strategy.