Islamabad Chamber of Commerce and Industry (ICCI) has signed an agreement with an event management company to organize an Industrial Expo in September this year in the Federal Capital titled ‘Expo 2012’ to showcase the country’s industrial products and promote exports. A Memorandum of Understanding signing ceremony was held at Chamber house, in which it was decided that the appointed event management company will manage all the activities of industrial expo. The initiative is aimed at promoting a soft image of the country and give boost to trade and exports. Foreign delegations from many countries would also be invited to Expo 2012. Moreover, in order to introduce Pakistani products in international market, the Expo Committee of ICCI would organize exhibition of Pakistani products in foreign countries. President ICCI Yassar Sakhi Butt said that Expo 2012 would be a landmark initiative in accelerating economic activities as it would provide an ideal platform where the industrialists of Pakistan would put up stalls and showcase the potential of their products to local and international visitors. Munawar Mughal, Chairman, ICCI Exhibition Committee said that Expo 2012 and Shopping Festivals would provide industrialists and traders good opportunities of promoting business activities and increasing trade & exports. ICCI is also planning to organize shopping festivals in commercial centers of Islamabad on the pattern of Dubai Shopping Festival to accelerate business activities and provide customers an opportunity to buy quality products at affordable prices.
