In the prevailing global and national economic scenario, winning customer trust and provision of quality products is vital for businesses. Only those businesses would be able to make their presence felt in the national and international market that have grasp over marketing techniques.
This was the crux of the speeches made by the experts at two-day Sales Conference organized at the Lahore Chamber of Commerce and Industry on Saturday. The speakers included LCCI President Irfan Qaiser sheikh, CEO CEI Logistics Amir Munir, Hassan Amjad, Head of Customer Services Wateen Telecom Ahmad Saeed, CEO Kashf Micro Finance Bank Mudassir Aqil, CEO Hotel One Haseeb Gardezi while Rehmatullah Javaid was prominent among the panelists. The subjects touched upon by the experts included Customer Relationship, Sales Ethics and Fear of Failure or Rejection. They said that swift changes in the global market have highlighted the need for a long- term sales planning. Pakistani businesses must evolve their sales and marketing strategies to survive and prosper in the rapidly evolving global economy. The LCCI President Irfan Qaiser Sheikh said that the conference is part of the Lahore Chamber of Commerce efforts to enhance the capacity and outreach of its members and students. He said that the presence of large number of professionals and students in the conference is an indicator of the need of effective sales and marketing. During the four working sessions and panel discussions Chief Executives of various prestigious organizations shared their sales and marketing strategies. Mudassir Aqil, CEO Kashf Bank emphasized the need of relation based sales to low income segments of the society. He said that effective marketing has lead to sustained growth in micro finance sector. Haseeb Gardezi, CEO of Hotel One emphasised the need of sales force management in the hospitality business. In the concluding session Irfan Qaiser Sheikh distributed shields among the speakers and organizers.