The Institute of Business Administration (IBA) has taken yet another leap forward by organising the first-ever marketing conference that will be held in Karachi on May 5 and 6.
The conference titled ‘International Conference on Marketing 2012’ will be held at the IBA Main Campus. Being hosted for the first time by any business school in Pakistan, the conference will seek to explore all aspects of this year’s theme: ‘Contemporary Market Trends’.
The idea is core to the marketing landscape in Pakistan primarily because the strongest demographic sub-section of Pakistan is being lead by 114 million young Pakistanis under the age of 30.
To capitalise on this important revelation, marketers are to understand how to reach this young population through emerging digital technologies and media. The conference aims to identify the contemporary trends from strategic marketing to the more recent E-marketing, and evaluate the potential of these trends for Pakistani businesses.
Geared towards promoting marketing education, IBA ICM 2012 provides a platform to relevant practitioners and scholars to present their ideas and research that are unique and emerged as a result of their curiosity regarding the mechanics and effectiveness of the discipline.
IBA ICM 2012 also aspires to bridge the gap between the academia and industry, allowing the marketing professionals in Pakistan to evaluate the work of researchers and judge the potential of the future of marketing in Pakistan.
Including a multitude of globally renowned speakers and professionals from several European countries and the USA, the conference will comprise a number of intellectually stimulating sessions aimed at exploring the paradigm of marketing.
For a chance to network with marketing gurus from around the globe, IBA welcomes scholars, students and professionals in Pakistan to attend the International Marketing Conference 2012.
