Cinnabon Pakistan launched a second outlet at Atrium Mall, only a few weeks after the launch of their flagship store at Dolmen Clifton Mall, testament to the success of one of the world’s most well known dessert brands. The launch of the kiosk at Atrium Mall was an extremely innovative event with lots of exciting and unique elements coming together to produce a truly unique launch experience. Near the kiosk an Angry Bons game was being played out with Cinnanom rolls and Chillata shaped bons. The Cinnabon kiosk was covered with a black curtain which was pulled up at the time of revealing of the kiosk, while the crowd counted down and cheered the revealing. Dancers, hidden under the curtain, jumped out the minute the curtain was pulled up, exciting the audience and keeping the energy level high. An exciting blue carpet event was the highlight of the event with celebrities such as supermodel Nadya Hussain, TV morning show host Ayesha Omer and other actresses and actors in full attendance.
