Fauzia Mirza launched a ladies clothing line at the Café 9 on Saturday. Her aim is to provide stylish, trendy, affordable and smart clothes for women. A marketing media guru with a passion for creativity, Fauzia Mirza evolved to launch her very own design house. Her desire for art and creativity developed her skills to appreciate true love for design with finely crafted perfection. This was a natural progression of her career that started from advertising and led to event planning. After creating her mark in the media industry and establishing her creative design for event planning, Fauzia Mirza still longed to fulfil her dream of launching a design house that saw no borders. A brand inspired by the cultural richness of the Subcontinent and elegant silhouettes tailored to compliment all forms of beauty. The design and product finesse are not the only factors that make Fauzia Mirza stand out in the fashion industry. Fauzia Mirza capitalised on her business savvy to create a brand that encompasses runway design, craft perfection, customer service and logistical expertise. After operating from North America and Pakistan, her online venture has taken the design house to another level. While her design team works on one-of-a-kind collections for upcoming seasons, the creative begins way before with trend forecasting, selection of luxe fabrics, and creating patterns and silhouettes by Fauzia Mirza herself. The Fauzia Mirza philosophy is to create wearable design inspired by elegant and rich cultural roots fused with finer product craftsmanship. The design house has a fresh take on traditional Pakistani/Indian outfits. It delivers couture and wearable design for the fashion forward to their doorsteps through its easy-to-use e-commerce website. Photos by Imran Ali
