L’Oreal Professional introduces Dia Light and Dia Richesse

L’Oreal Professional, the house of French hairdressing, is set to introduce the tone-on-tone revolution in hair colour with Dia Light and Dia Richesse. Providing an incredible shine and an extensive range of natural soft hues, the semi-permanent ammonia-free colour treatments of the new Dia range are an impeccable solution for women who like to experiment with various looks and those who are colouring their hair for the very first time. Dia Light is optimal for women with sensitised hair while Dia Richesse is best suited for natural hair-to add gloss and multi-radiance tone-on-tone coverage. Offering a range of 40 ready to wear shades, L’Oreal Professional reinvents tone-on-tone hair colour. L’Oreal Professional’s Global Technical Consultant, Eduard Dabican will launch Dia Light and Dia Richesse in Pakistan. He will showcase his professional expertise to create innovative looks using L’Oreal Professional’s new DIA hair colour through a series of educational workshops and a showcasing in Karachi on 14th April and in Lahore on 16th April. The launch of Dia aims to bring together Pakistan’s top stylists’ network that works to truly embrace the brand’s heritage
as ‘The House of French Hair Dressing’.