Guzel, the much awaited multi designer fashion house had a glamorous red carpet launch in Peshawar on 24th March. The PR for the events was handled by Sarah Gandapur and was hosted by model Natasha Hussain. Models from Lahore walked the ramp. Over 600 guests attended the red carpet launch including many socialites, politicians and bureaucrats. Islamabad-based entrepreneurs, Ali Ozgen and Temur Ozgen came with the concept of providing a multi-designer store to Peshawarites. Ali Ozgen said: “We strive to provide everything for the have-it-all fashionistas. Guzel embodies the philosophy to make women not only look stunning but also feel spectacular.” Temur said: “The globe-trotting clientele of Peshawar take their dressing very seriously hence the fashionistas are demanding designer wear at home. Now style lovers do not need to travel to Islamabad, Lahore and Karachi to know about or buy the latest fashions.” The architect Tabreed’s ideas, extensive attention and a clear vision led to the architectural design of Guzel and has resulted in the simple yet effective and sculpturous interior. Guzel’s outstanding branding, interior design, marketing, designer selection, merchandise, staff behaviour, plus many other details makes it truly unique. The most fantastic feature of Guzel is the assorted mix of 55 designers known throughout Pakistan for putting style lovers in just the right dress.
