The fifth PFDC Sunsilk Fashion Week marked the third consistent year of the prêt a porter platform. In keeping with the objective of furthering fashion retail and synergising high end design, the fashion week includes ramp shows by leading retail labels as well as textile houses along with a fully functional, state-of-the-art exhibition area. Day one of the fashion week started with a press conference by the PFDC where they announced the present and expected international buyers and agents and the presence of the World Fashion Organisation. PFDC Sunsilk Fashion Week saw Reema, Meera and Humaima Mallick attend the Lux Red Carpet with a special screening of Reema’s new television commercial for Lux. Title sponsors for the week, Sunsilk, presented an exclusive booth for fashion styling, where complimentary hair styling and makeup touch ups with Nabila’s salon team was available. Design house, Élan’s collection entitled ‘Flights of Fantasy’ and for it designer, Khadijah Shah, took her design inspiration from Chinese designs. The colour palette ranged from popping yellow, pink, lime and electric blue along with neutrals; navy and cream. The collection had a trans-cultural feel. The silhouette of the pants and tops was fluid. MUSE: Next on the runway was MUSE with a collection, hitting deep at the feminine heart. The collection was signature MUSE-modern, and metallically decadent. The pieces were worked with delicate sequins in animal prints, as well geometric patterns. Seen on the ramp were ultra-long, wide-legged palazzo trousers recurring throughout the collection with shirts that were easy to wear and worked in powder blue, molten purple, emerald green and black. Mohsin Ali: The final solo fashion show for the day was by Mohsin Ali with his women’s wear collection entitled ‘Baran-e-Ishq’. Taking inspiration from the joy and rebirth that the season of Spring brings, Mohsin’s latest collection celebrated the return of the season with a collection based in chiffon, jamawar and silk.
