India goes nuts over Pakistani textile products

By
anjum
-
15
369

Pakistan’s textile mad ups have received a warm welcome in India as the thousands of visitors at Life Style Pakistan exhibition showed their interest in the first ever displayed Pakistani products.
Lawn was one of the major item, being purchased by Indians specially women at various stalls. The lightweight lawn cotton suits and kurtas in the exhibition seem to be a rage among women. The stall owners and textile exporters from the country said that they have so far sold out majority of the designs so far. By Sunday they could sale all products in Delhi.
In the four days long exhibition, beside the textile made ups, the precious and semi-precious jewellery, accessories, khussa, furniture, home furnishings, handicrafts, textiles, and fabrics from various cities of Pakistan were also displayed for the Indian buyers and people.
As the people here are preparing cloths for the summer seasons, the textile items mainly lawn garments attracted the most visitors specially women.
Talking to Pakistan Today, Ziad Bashir, Director of Gul Ahmed Textile, the leading and popular garment retailer and export house in Pakistan, said that he was very confident of the demand for his products inIndia.
“The response has been fantastic. Lawn cloth is very soft and light, making it perfect for this weather. Women wear them in Pakistan all the time as the weather there is similar,” he said
Though the products of Gul Ahmed were already popular in India, the exhibition has helped to facilitate the lawn loving people here.” I am in search of distributors and partners to make the company’s products available here at a reasonable cost,” he said adding that his products were being sold at higher prices in different stores of Delhi. The lawn cloths were mainly coming to India via a third country or illegal routes due to the ban on imports. A number of women, who were purchasing the textile items at Paragati Maidan, said that they were already purchasing Pakistani lawns from Dubai at higher costs. “if Gul Ahmed opens its own store in Delhiwould be benefited the most,” a women who was holding a dozens of garment suits said. Another exhibitor at Pragati said that though they have formal wear, the response for the lawn suits has been tremendous. It was the finest cotton, and it was good for casual wear. In our casual suits, too, we have embroideries, velvet patches, and other embellishments that allow dual purpose.
FASHION, MUSICAL SHOW: Earlier of Friday night, a fashion and musical show was also organized by Trade Development Authority of Pakistan here at Taj Palace which attracted hundreds of Indians. The fashion designs, cloths of various leading designers and companies of the country were exhibited in the event while prominent musician Marvi and Ali Zafar also sung the renowned songs and cultural music.
Tariq puri, head of TDAP said that the event was not only organized to market and show the country’s talent abroad but also to present soft image of Pakistan.

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15 COMMENTS

  2. Good initiative. More such shows should be held thru out Indian cities and vice-e-versa.

    Balance trade is the best way forward for the long lasting true peace.

  5. Nice to see something different from an exchange of gunfire or shelling or things of that sort.

    • Agreed 🙂 Both countries have things to gain from each other and can really help each other's economy but the bad blood has to be put to rest. It's just sad to see hatred for the sake of hatred.
      Pak-India Zindabad.

  7. m a business women, indians really like paksitani stuff, they are crazy..about paistani stuff, good initiatives …welldon

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