7th April was a special day in DHA’s history. The cinema which had been shut for a long time saw the first red carpet movie screening ever since it reopened. The event was organised by Encyclomedia PR which is known for introducing intelligent film PR campaigns. The organisers changed the trend of inviting only a particular set of paid models as practiced by a lot of event management companies in Karachi and Lahore. Instead, the attendees included top notch people from the entertainment industry, corporate sector and diplomat circles. Some of the names who graced the occasion were Omar Shareef, Abdul Rauf, Humaima Malick, Irfan Khosat, Hamza Ali Abbasi, Bilal Lashari, Shahvar Ali Khan, Saba Qamar and Nabeel Khan. Zille butt, Humera Ali, Jamshed Zafar, Maria Memon, Fauzan Sohail, Saim and Amna Babar. The movie was released in Pakistan by IMGC global. Nadia Umar, group brand manager for Nestle Fruita Vitals, Sohaib (brand manager Nestle Fruita Vitals) and Arsalan Khan (Business manager Nestle Fruita Vitals) were some of the prominent names from the film sponsor’s side. This was also the first public appearance of Humaima Malick at an event after receiving the London Asian Film Festival Award at the BAFTAs, beating Shilpa Shetty and Frieda Pinto in the best actress category. She looked ravishing in a black gown, as she was interviewed about the achievement for Pakistani cinema after Sharmeen Obaid’s Oscar. The event was a huge success as it catered well to people belonging to different walks of life. Talking to media, the CEO of Encyclomedia PR, Ammara Hikmat said ‘Housefull 2’ was a crowd-puller. She gave the entire credit to IMGC for providing Pakistani audience with non-stop entertaining cinema from across the border.
