With an aim to promote Australian education sector in Pakistan and especially for providing an initiative to students, Tim George, Australian High Commissioner (AHC), on Wednesday launched an eye-catching video under its new brand, Future Unlimited. Created by global advertising agency, M&C Saatchi, and produced by award-winning visual effects company Animal Logic, makers of hit movies such as Happy Feet, the video uses animation techniques to emphasise the value of Australian education as an investment in the future, and features a soundtrack by Australian producer Johnny Green.
While addressing on the occasion, Tim George said the aim was to reposition Australia as provider of high quality education services, rather than just a great place to live while studying. It was developed in conjunction with the government’s broader national branding campaign, Australia Unlimited, launched in 2010.
The new brand and video are part of Australia’s ongoing strategy to promote its international education sector which attracted more than 554,000 international students from around 200 countries in 2011. “The Australian government remains committed to ensuring our education sector maintains its international reputation for excellence,” George said.
Tim George said that international education fostered closer social and commercial links between Australia and its trading partners while cultivating “life-long ambassadors for Australia.”