Pakistan Today

Showcase 2012 day 4: Ends on a high note

The last day of showcase 2012 ended on a positive note with the important announcement of an ethical fashion platform in which prominent designers from south Asian countries will come forward to produce “garments without guilt”. The designers who showcased their collections on the last day of the event were. Faiza Samee: Her collection took inspiration from the courtesans of Lahore and their beauty, grace and refined taste. In Faiza’s hands the past comes alive through colour, shape and style. Mian Nauman: His collection ‘Mela’ was an overt display of the feelings of festivity and joy embedded in Punjabi culture. Sanya Muneer: Her label launched its first screen print collection-a graceful and very feminine line with the signature fusion of cuts and embellishments that Sanya is known for. Datch: The Datch’s Spring Summer 2012 collection, ‘Next Vintage’-is for those who love daywear in institutional colours like white, blue and beige, combined with fresh summer colours like light red, lemon yellow and light blue. ‘Heritage Freak’ is for casual dressers, but with stylish details. ‘Urban Chic’ is for the rockstar soul, in black and grey with touches of white. Agatha Ruiz de la Prada: After conquering the Spanish fashion industry, Agatha Ruiz de la Prada is in Pakistan for the first time. The collection included Agatha’s classic linear shapes as well as oversized coats, tuxedos, wide-leg pants and jumpsuits, flared dresses and skirts – honouring the modern woman. Feeha Jamshed: She showcased the deeply personal ‘Minnaal’ collection, dedicated to her sister who passed away tragically last year in Paris. The collection consisted of silks, cotton, velvet, muslin and cotton jersey. This collection was also the launch of the ‘Feeha Jamshed’ brand label, for which the music was titled ‘For An Angel’ by Mustafa Ali Jamshed. Monia Farooqui: Her collection was about the glitz and glamour of the Chandni Bar with an east meets west undertone.

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