Sefam PVT Ltd (Bareeze Group) has always maintained unique combination of high quality and fashion through its chic style and vivid colours. These garments are designed in-step with global fashions and in keeping with our traditions. This year they have lived up to their reputation and brought forward their new prêt line ‘Rang Ja’. The entire collection incorporates bold and beautiful colours that will make you go gaga. These clothes are full of youthful designs, for those who love to look trendy and chic with contemporary and stylish motifs and patterns that have enough spunk to light up any wardrobe. The ready-to-wear brand has launched its first store at 120 Y-Block DHA (Urban Culture Building). Many renowned personalities attended the event which started with a fashion show, where models displayed ‘Rang Ja’ outfits. A live performance by QB was a highlight of the event. The event was managed by jBnJaws and the PR was handled by Encyclomedia PR.