Youth-based cellular brand Glow by Warid revealed a new dimension to its popular Dosti Ke Rung Campaign, bringing the concept of Augmented Reality for the first time to Pakistan. This is a part of the nationwide celebration of friendship, whereby the cellular brand offers another way to rejoice with friends in a free spirited, light hearted way. Augmented Reality is a concept involving computer-generated imagery in live video streams where a person interacts with the objects on screen, giving the perception of being part of that reality. This is a virtual world setup where friends stand in a blank space; this is then transposed to appear as if the group of friends is standing in as part of music and dance video. These special Glow setups are taken on-ground live with customised activity areas in select colleges, universities, shopping and entertainment venues across Lahore, Karachi and Islamabad.
Glow by Warid launches Augmented Reality through its ‘Dosti Ke Rung’ campaign
