MCB Bank, pioneer of electronic banking services in Pakistan, has introduced country’s first chip-based EMV-certified Visa Debit Card. Initial response by customers has been very encouraging and complimented by ATM transactions of over PKR 2 billion and POS transactions of over PKR 100 million. With this latest innovative product, MCB intends to redefine customer behavior by building POS usage habit on debit cards. Mr. Ali Mubashir Kazmi, Group Head Consumer Banking, MCB Bank, said, “We chose Visa as our strategic partner because they have an unmatched suite of payment products that allow our customers to pay securely and conveniently for every type of purchase. We are keen on building long term alliances with reputable partners, resulting in synergies and value addition not only for our customers but for Pakistan at large.” “Being the first bank in Pakistan to launch Visa Debit EMV chip card in the market is a great achievement for MCB and a milestone for all its Visa cardholders,” said Amer Pasha, Country Manager for Visa Pakistan & Afghanistan. “EMV chip technology presents further security, reliability and convenience for making purchases throughout the country and while traveling. We congratulate MCB and its technology partner, Euronet, for successful implementation and for further enhancing electronic payments in Pakistan.”
