Engro goes global

Pakistan’s fastest growing dairy and food processing company, Engro Foods, has entered into the international arena by acquiring Al-Safa, the leading halal meat brand of North America. Giving presentation to select group of journalists, Engro Foods General Manager Marketing Ahsan Afzal Ahmad pointed out that Engro was the first Pakistani consumer goods company that acquired an international halal meat brand within this high potential market, recognised as the world’s fastest growing segment at an estimated global value of $632 billion. He said that leveraging Al-Safa’s established global footprint, Engro Foods aimed to strengthen its presences in North America and Canadian markets by expanding its product portfolio and drawing upon its local expertise in the food business to emerge as major contender and a key player within the international market.