Where women are given recognition and celebrated for their achievements and accomplishments on the International Women’s Day, Al-Karam has also taken initiatives to actively involve in furthering the cause for women development through its brand essence “To Look and Feel Beautiful is Every Woman’s Right”, celebrating the individuality of women on daily basis.
The idea behind the brand is not only for the women to look beautiful but also feel beautiful and with this in mind Al-Karam has joined hands with the renowned Behbud Foundation to further their cause.
The textile brand is also donating a percentage of its sales from the Spring/Summer 2012 Collection to the welfare organisation, which focuses on working towards underprivileged sections of our society especially women and children, to actively develop the status of women in our society.
Recently, Al-Karam hosted an event to celebrate the role of young women worthy of recognition in the society. The event encompasses a spectrum of fields from which the women were nominated by a reputed panel of judges for the “Women of the Nation Award”.
The award winners nominated by the jury were Nida Butt, Saba Ansari, Nausheen Leghari, Amina Agha, Naheed Mashoqullah, Nadia Hussain, Kiran Baluch, Laeeq Akbar, Farhat Ishtiaq, Naila Naqvi, Naiza Khan, Kiran Aman, Lal Majid, Parween Saeed and Sara Zaman. All the mentioned women have taken active steps towards the development of women’s status in the society through their own accomplishments.
The launch of the new Al-Karam studio in Bahadurabad was held at the event.
