The development in the world is so fast that marketers need to catch its pace with advance tools, integrated strategy and proper planning for making difference in increasing sales of their products. These views were expressed by TarekMiknas, CEO Middle East and Africa while, Promoseven Group while addressing MARCON 2012 titled ‘New Trends & Insights in creating & sustaining Competitive Advantage’ held today at a local hotel here in Karachi. The conference was organized by Marketing Association of Pakistan in collaboration with Unilever Pakistan and managed by TerraBiz Group.