As the mobile financial services community of Pakistan approaches the5thInternational Mobile Commerce Conference, pioneers MCB Bank, Fundamo, a Visa company, and Access Group have urged industry practitioners to look beyond technology to ensure the Pakistani market continues to lead the world. Pakistan’s strong regulatory support for branchless banking, as well as the disparity between the number of bank accounts (22%) and mobile phone users (65%) in the country created a ‘perfect storm’ for the delivery of mobile financial services*. With more than 800,000 mobile money subscribers (State Bank of Pakistan, 2012), Pakistan offers a global case study for success.
