Lahore Chamber of Commerce and Industry has announced to hold Lahore Shopping Festival 2012 (LSF-2012) from April 23 to April 29 that would not only help revive the economy but would also highlight the soft image of the country. This was stated by LCCI President Irfan Qaiser Sheikh while addressing a press conference here at the Lahore Chamber of Commerce and Industry on Monday. Convener LCCI Standing Committee on Lahore Shopping Festival Sheikh Mohammad Arshad and former Senior Vice President Sohail Lashari also spoke on the occasion. Executive Committee Members Yousaf Shah, Kh Khawar Rasheed and Ilyas Majeed Sheikh also attended the press conference. Briefing the media on the week-long LSF, starting from April 23, the LCCI President said that the event has been designed in a way that it would send a very positive signal to the foreign investors as a large number of foreign embassies were also taking part in this mega show. He disclosed that the Lahore Shopping Festival encompasses a range of business and cultural activities that would be kicked off with a Qira’at competition.