There are a slew of very successful celebrity fragrances for females, starting with top grosser, White Diamonds by Elizabeth Taylor, down to scents by Jessica Simpson and Jennifer Lopez — and they all make money. But how many male celebs have had them? P. Diddy, Kanye West — and now Adam Levine. 222 by Adam Levine will be launched in May 2013 with ID Perfumes and will be sold in various sizes of fluid ounces. Gift sets and ancillary products will be released seasonally. ID also developed Purr by Katy Perry. Of course, selling records has a lot to do with this deal for Levine — but so does being on ‘’The Voice, and of course, his looks and his appeal to women. Do guys buy scents from male celebs? Well, if they didn’t — this wouldn’t be happening.
