The Murree Brewery won the Consumers Choice Award 2011 for its product Bigg Apple in the category of carbonated drinks. Murree Brewery always stands as an icon of customer’s satisfaction due to its quality products. Providing satisfaction of best standards to the customers is its top priority. The company attributes its success to the trust its customers have in it. While receiving the Consumers Choice Award, Murree Brewery National Sales Manager Ateeq Akram Khan expressed great pleasure and said the company would work harderer to maintain its status as the drink favoured by the consumers.