Shamaeel-Sitara Premium Lawn exclusively presented their brand new collection for 2012 with an exhibition at The Palm from 2nd to 4th March. Available in an extensive range of 17 designs in two colour variations, the Shamaeel-Sitara Premium Lawn prints are based in vegetable dyed colour palettes, fresh bright colours such as melon and leaf green with the revival of yellow and orange. The first day of the exhibition was well-attended by celebrities, including Sitara Textile Industries CEO Mian Anees Ahmad, actress and ambassador of Sitara-Premium Lawn 2012 Humaima Malick, fashion designers Maheen Khan and Deepak Perwani, fashion model Nadia Hussain, stylist Rukaiya Adamjee, fashion retailers Asad Tareen and Zahir Rahimtoola and photographer Akef Ilyas. One of the pioneers of designer lawn in Pakistan, the Shamaeel-Sitara Premium Lawn collection for 2012 comes with a special prêt a porter design kit which includes silk panels, embroideries, embellishments and accents. Shamaeel’s design philosophy allows women to express themselves and their personality by creating their own combinations with Shamaeel’s exclusive style tips. An affordable lawn for the spring summer season, Shamaeel-Sitara Premium Lawn comes with a variety of chiffon and cotton dupattas with an option of using the co-ordinates as two separate shirts or combined to build a luxurious ensemble. The brand has launched simultaneously in Pakistan, India, UAE and Bangladesh.
