Premier home textiles exporters, Kamal Limited is set to launch their first local initiative with a lawn collection for 2012 in collaboration with fashion designer Khadijah Shah of Élan. The launch of Kamal Lawn by Élan is scheduled to take place on 13 March at PFDC, Mall One on the Main Boulevard in Lahore. At the event, managed by QYT Events, models will be displaying Kamal Lawn pieces. The brand will also be exhibited in Karachi and Faisalabad on 14 March and Islamabad on 15 March; at Imperial Garden in Karachi, Dynasty in Faisalabad and Kapas in Islamabad. After these one-day exhibitions across the four cities, the exclusive lawn collection will be available at major retailers such as Saleem Fabrics in Lahore, all three outlets of Portia Fabrics in Karachi (Clifton, Bahadurabad and Hyderi), Kapas in Islamabad and Shaukat Fabrics in Faisalabad. Model and actress Aamina Sheikh is the exclusive brand ambassador for Kamal Lawn by Élan, lending her style and grace to a brand that encompasses the same values. Kamal Limited is known for its state-of-the-art quality in cloth and printing, and attention to detail in design, where Élan brings in its signature aesthetic in its elegant prêt and couture wear. Kamal Lawn by Élan will offer a diversity of design options in various geometric and floral patterns with the diversity of both vibrant and pastel-based colour palettes.