Wearing a fake snakeskin, actor and Miss Asia Pacific 2000 Dia Mirza appears in a new ad for People for the Ethical Treatment of Animals (PETA) India just in time for Lakme Fashion Week which takes place 2nd to 6th March in Mumbai. The caption reads, ‘Face It: Exotic Skins Kill. Wild Animals Belong in the Wild, Not in Your Wardrobe’. The attention-grabbing ad, in which Mirza is “bloodied” to make it look as if she skinned alive – which is the case for many of the snakes used in the skin trade – was shot by ace photographer and long-time PETA friend Jatin Kampani. “Skinning animals alive or beating them to death for a pair of boots or a purse cannot be justified”, says Mirza, an ardent PETA India supporter. Mirza joins fellow actor Raveena Tandon-Thadani, who also posed for a PETA India ad against the cruel exotic-skins trade.
