The concept of multi-design outlets has taken a new move in the country as there has been a rapid growth in cities and stores over the past few years. Capital Isloo has also got a new look with a number of cafes, stores, new hangouts as well as the branded stores.
Young business women Ayesha and Wardah launched a multi designer store and kids’ outlet at United Bakery Building’s top floor of Super Market F-6. Using top fashion Model Natasha Hussain (Natty) as their brand ambassador on the red carpet, they showcased a grand presence of socialites and stylish Isloo people who came in full force to congratulate them and take a view of the new sprawling place. They hired Rezz Aly Shah of Rezz PR and Events for the launching of their store. Rezz is known for his PR skills and eye for fashion and deliver up beat and fashionable events.
‘Store No 18’ offers a variety of women’s apparel and accessories under a one-stop-shop concept. As many as six local and international fashion designers have gathered under one roof for the convenience of shoppers. Zara, Debenhams, Marks & Spencer, H&M, New Look and Mango are the leading brand names that have put a variety of products including garments for women, men and children and a complete range of home textiles.
Ayesha and Wardah were excited about the grand launch. “Previously we have been running the store at a smaller scale but we felt pressing need to expand it as the demand was getting bigger from clients. We extended our store with separate sections for women, men and kids like a proper one stop solution, said Ayesha, the co-owner.
The outlet would cater to the needs of upper and middle-income classes accustomed to buying foreign products. “No 18 is a channel where international market’s top designers can reach out to the general public with their latest fashions all under a single roof,” Wardah said.
She said the idea was to offer a huge retail splash in the heart of capital. “I believe the retail fashion business is grossly under-developed and often neglected,” she said, adding the capital might have few multi-brand outlets but they were offering local products whereas No.18 had brought an amalgamation of national and international designers for women, men and kids.
While talking to this scribe, Super Model Natasha Hussain said: “It is a brilliant move since I don’t think Islamabad has any other place that boasts so many international names under one roof,” she said, adding full marks to Ayesha and Wardah for introducing national and international brand under a single roof.
Talking on the occasion, event organiser Rezz Aly Shah said: “It is always good to see new places opening up and making Islamabad a proper cosmopolitan capital of Pakistan, and we at Rezz PR try to chip in by promoting all the new things doing the red carpet events.” “I have found a lot of things and I really like and appreciate this idea of Ayesha and Wardah to bring local fashion of Lahore and Karachi and international brands at Islamabad for the very first time,” said Lalarukh Farooq, a customer at the inaugural ceremony of the outlet.
