Following in line with the success of their first outlet in Zamzama launched in 2008, Shamraf’s Designer Fabrics opened their flagship outlet in Dolmen Mall, Clifton. This also marked the launch of their exclusive digital and 3D prints in Chiffon, Silk & Lawn Fabrics. It is the first time in Pakistan that a 3D digital print fabric range in textiles has been introduced, reinforcing Shamraf’s core values, to deliver excellence in design, innovation and quality. Shamraf’s Designer Fabrics also featured their signature embroidered fabrics in Chiffon, Silk and Cotton, in addition to their extensive range of digitally printed fabrics and plain fabric, with an extensive colour palette and design variations catering to a diversity of tastes. Their first Dolmen Store collection featured 30 digital designs and 115 embroidered designs which are all available in chiffon and silk along with scarves in 20 different designs. All designs are in two colour variations. The outlet also carries an entire range of semi-formal, formal and bridal wear for which Shamraf’s is well known. Shamraf’s will soon be opening another new outlet at Dolmen Tariq Road and will be expanding to Lahore, Faisalabad and Islamabad later this year.
