Chester Bernard opens new store

Chester Bernard, the premier local brand for men’s shirts, has crossed yet another milestone in its rapid growth. The Karachi-based label which was previously only working in Lahore and Karachi, has now opened up at Sitara Mall in Faisalabad. The shop has an extensive display of shirts, ties, pocket squares and cuff links. On the same floor are other well known brands such as Hub Leather, Nike, Labels, Mothercare, JafferJees and more. “We are delighted to be opening up in Faislabad,” said Faraz Salehjee, CEO of Chester Bernard. “I think Faislabad is rapidly becoming Pakistan’s fourth largest city and I think a brand like Chester Bernard definitely has a market here.” Eager shoppers walked through the shop all day long, admiring the finishing of the shirts and the vast variety of ties available. Chester Bernard prides itself on having something to suit everyone’s taste when it comes to formal shirts and ties. Their most popular designs are the Limited Sports Collection and Police Collection among other several Limited Editions. The management of Sitara Mall, arguably the most elite and posh of all Faisalabad malls, was also delighted at the arrival of Chester Bernard in their mall. Chester Bernard began in Karachi Seven years ago, as a venture between two friends Faraz Salehjee and Taimur Khan. Their aim was to provide high-end, tailored shirts for men of a quality comparable with any foreign brand. They opened up their first flagship outlet in Karachi in Zamzama 6th Lane, and followed it up with a shop in Lahore on MM Alam Road. Most of the fabric used in Chester Bernard shirts is imported and each piece goes through a rigorous quality check before it is placed on the racks.