Pakistan International Airlines (PIA) Lahore region sales have witnessed a growth of 17 per cent in comparison to previous year’s sales figures. This was disclosed in the marketing conference held, here on Friday, to appreciate the performance of top twenty sales agents. In the conference, PIA sales strategy for the next year was also presented on which sales agents assured their full support to take the national flag carrier to greater heights and achieve benefits for stakeholders.
It was highlighted in the conference that PIA has reduced refund charges on international routes from Rs13,000 to Rs8,000. PIA has also simultaneously revised and decreased COB (Change of Booking) charges on its international flights from Rs8,000 to Rs4,000. No show charges for passengers traveling to International destinations have been reduced from Rs13,000 to Rs6,000. Similarly all sales for USA, Canada, UK and Europe have been given incentives for further improvement in sales and growth in revenue. Travel agents applauded PIA’s efforts and cooperation and the decrease in refund, no show and COB charges. The meeting was chaired by advisor/consultant Haider Jalal and attended by Maj (R) Khurram Mushtaq General Manager Passenger Sales Tahir Niaz, GM Revenue Management Naveed, DGM Pakistan DM Lahore Asadullah Ghauri, Manager Passenger Sales Corporate M Shafiq and other marketing officials.
All the discounts wont make up for anything if the bottomline is loss. That is the case with PIA. Eye washing statements by its marketing and sales funtion.
As for the sales strategy, I would have felt confortable if it was made by someone worthy of leading the Revenue Management function in PIA. I really wont blame the CEOs for PIAs plight.. Please dont forget CEOs have come and left but PIA still bleeds. All of them had the same lot of ‘professionals’ to cope up with.
The new MD should just not try the tried, tested and failed. PIA needs a cleanup..
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