Simon Cowell is set to launch a new talent show which will search for “the world’s greatest DJs”. Cowell’s production company Syco Entertainment say they’ve been working on the TV format for more than a year. The show will be produced by Syco, Sony Pictures Television and Overbrook Entertainment – the company owned by Will Smith and Jada Pinkett-Smith. The programme “will capture the incredible rise of the DJ phenomena”. Simon Cowell said: “DJs are the new rock stars, it feels like the right time to make this show.”
A number of DJs have had chart success over the last year with David Guetta, Swedish House Mafia, DJ Fresh and Avicii all reaching the top 10 in the UK singles chart. Simon Cowell is due to rejoin the judging panel on ‘Britain’s Got Talent’ this year alongside Amanda Holden, David Walliams and Alesha Dixon. The 52-year-old had mixed success last year, after his game show ‘Red Or Black?’ received a lukewarm response from critics and viewers. The ‘X Factor’ also suffered a fall in viewing figures after Cowell left the show to concentrate on launching an American version of the series.
