Hrithik Roshan and Karan Johar are coming up with new ways of marketing their upcoming release ‘Agneepath’. Despite a nagging back problem, Hrithik is still gung-ho about promoting the film. He’s super excited to have his fans watch his film and is going all out to make sure it’s promoted on every level.
He has even shot a promo for a sports channel for the India Australia series, which is now known as the ‘Agneepath Series’. The promo of the film has audiences excited and generated great buzz about the project. As part of the marketing strategy, he also launched the ‘Mandwa Samachar’, a ‘newspaper’ that also serves as the film’s press kit and will be given to audiences across all theatres.
Co-star Sanjay Dutt is equally excited and this is the first time he is actively taking a keen interest in the promotions. With marketing whiz Karan Johar’s expertise, the film is already high on buzz and is the year’s most keenly anticipated release.
