Advertising via jingles


This is with regards to the article, “The jingle bells of creativity”, published yesterday. The writer has done a great job. Jingles play an important role in an advertisement’s recall. I can recall quite a number of famous jingles up till now, that keep popping into my mind. The one very popular advertisement that I can never forget all my life is of Waves and their catchy slogan, “naam he kaafi hai”. The slogan was effective indeed because advertising is one of the most visible aspects of business and one that can make a crucial difference to the achievement of any organisation’s aims.



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