Qatar’s booming sports industry is run by a handful of men and women from the Gulf state’s ruling Al-Thani family, the success of which is fuelled by money and an eye for recruiting foreign talent. The crown prince and son of the current Emir, Sheikh Tamim bin Hamad Al-Thani, is the driving force behind the transformation of the sandy and barren country with a population of just over 1.7 million into a world-class hub for major sports events. Appointed in 2001 to head Qatar’s Olympic Committee (QOC), Al-Thani is also a member of the International Olympic Committee (IOC) and holds the top position on several sports committees and federations in Qatar. The 31-year-old is chairman of the organising committee of the 2022 World Cup, the head of the 2020 Olympic Games bid committee, and founder and director of Qatar Sports Investment (QSI), a company created to finance investment in sports in Qatar and abroad, which last summer became majority shareholder in French club Paris Saint-Germain. Al-Thani’s older brother, Jassim, is one of his closest advisors. His mother, Sheikha Moza bint Nasser, heads the Qatar Foundation, which became the first ever kit sponsor of FC Barcelona and recently won a five-and-a-half year shirt sponsorship deal worth 171 million euros ($227m), touted as the largest in football history. Al-Thani is known for choosing western-educated and multilingual managers to lead the various sports entities he presides over, including Hassan Al-Thawadi, Secretary General of the Supreme Committee of Qatar 2022, businesswoman Noora Al Mannai, CEO of Qatar’s 2020 Olympic bid committee, and Sheikh Saoud Bin Abdulrahman Al-Thani, QOC Secretary General. To head QSI, Al-Thani chose National Tennis Federation president and Al-Jazeera’s sport chief Nasser Al-Khelaifi, who has subsequently become president of PSG.