The article is very well written and researched. The content and the writing style actually took me on a nostalgic journey of 90s. Cigarette advertisements are nowhere to be found in Pakistan today and it is pretty evident that they are banned. My reaction towards the recent print advertisement of Marlboro in one of the local Sunday magazines was the same as the writer’s. I still wonder, what made the famous tobacco company make such a big blunder. Not being well researched is not a good excuse because it is not an immature company. To put it in a nut shell, last week was a crisis week for Philip Morris in terms of reputation.