TradeKey is the 3rd largest business to business website in the world. The Saudi Arabia based company with its offices in China and Pakistan, has over 500 employees. TradeKey with over $100 million trade transactions every month, helps facilitating various traders worldwide by offering them an online platform to interact with numerous businesses from around the world.
Its web-portal has 5.8 million customers in 220 countries. In an interview with Profit, Junaid Mansoor, the CEO of the company said that he had vowed to make his company, number one in the world. To achieve this goal the entire team of TradeKey is making stupendous efforts to evolve the company into one of the best, he said.
Gauging success
CEO Tradekey highlighted the fact that his company has a capital investment of $20 million and more than 9.5 million web-users visit the website with over 32 million page views every month. “So far over 1 billion visitors have visited our website in the last 6 years. At our website there are 36,000 categories of industries in which we have products by sellers for prospective buyers” he informed. Moreover, more than $100 million buying and selling takes place majorly from USA, China and Europe at this website. As a business model, TradeKey doesn’t charge its importers and only charges the exporters who get the chance to sell their products worldwide. More than 1 billion people have visited the website and the active visitors are mainly from China, US, Turkey, Taiwan. Talking about the history of his company Mr Junaid said that TradeKey.com was formed in 2005 with the vision to support international trade and to virtually gather buyers and sellers from all over the world at a single platform. He said “Our dream has come true due to the encouraging fact that within 6 years we were declared as one of the fastest 500 growing companies of Asia in a competition held by All-World Network organised by HarvardUniversity”.
Cutting edge web portal
TradeKey.com is the first B2B marketplace that received Google Page Rank 8 and it is also the world’s first B2B marketplace that earned ISO 9001 Quality Management System and ISO 27001 Information Security System certifications to ensure maximum customer satisfaction and safe online trading. TradeKey also helps small businesses to convert into global enterprises by providing them a cutting-edge web-portal; through which they can promote their products, find and satisfy genuine buyers and explore international business opportunities.
Empowering women
“We want to support and promote women who have ideas and are committed to excellence in the field of e-business. This programme would make women’s dream come true by enabling them to develop their own Internet-based businesses with the flexibility of working from anywhere at anytime” the CEO informed. This facilitation by TradeKey is in pipeline, addition to work from home facility provided to women workers in developing countries.
Growth opportunities for employees
The company also provides various growth opportunities to its employees as well, since they would grow with the expansion of the business. As e-business, specifically its B2B sector in an emerging phase, there has been scarcity of human resource that has experience, knowledge and skills to play an important role in the development of this industry. To address this challenge, TradeKey has designed and implemented an innovative strategy and performance management system known as the Grow Unlimited Program (GUP). The Grow Unlimited Program (GUP) identifies, appraises and develops performance of its employees in order to meet business objectives. Unlike other conventional performance management systems, GUP gives control to its employees for their own growth so that they can choose the pace of their career development by themselves. This is achieved by pre-defined criteria and performance based promotions. A positioning system takes care of the promotions of employees through this program. Employees earn points based on their performance every quarter and as an employee accumulates certain level of points, he/she becomes eligible for a promotion.