Tapping businesses online

By
anjum
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51
370

TradeKey is the 3rd largest business to business website in the world. The Saudi Arabia based company with its offices in China and Pakistan, has over 500 employees. TradeKey with over $100 million trade transactions every month, helps facilitating various traders worldwide by offering them an online platform to interact with numerous businesses from around the world.

Its web-portal has 5.8 million customers in 220 countries. In an interview with Profit, Junaid Mansoor, the CEO of the company said that he had vowed to make his company, number one in the world. To achieve this goal the entire team of TradeKey is making stupendous efforts to evolve the company into one of the best, he said.

Gauging success

CEO Tradekey highlighted the fact that his company has a capital investment of $20 million and more than 9.5 million web-users visit the website with over 32 million page views every month. “So far over 1 billion visitors have visited our website in the last 6 years. At our website there are 36,000 categories of industries in which we have products by sellers for prospective buyers” he informed. Moreover, more than $100 million buying and selling takes place majorly from USA, China and Europe at this website. As a business model, TradeKey doesn’t charge its importers and only charges the exporters who get the chance to sell their products worldwide. More than 1 billion people have visited the website and the active visitors are mainly from China, US, Turkey, Taiwan. Talking about the history of his company Mr Junaid said that TradeKey.com was formed in 2005 with the vision to support international trade and to virtually gather buyers and sellers from all over the world at a single platform. He said “Our dream has come true due to the encouraging fact that within 6 years we were declared as one of the fastest 500 growing companies of Asia in a competition held by All-World Network organised by HarvardUniversity”.

Cutting edge web portal

TradeKey.com is the first B2B marketplace that received Google Page Rank 8 and it is also the world’s first B2B marketplace that earned ISO 9001 Quality Management System and ISO 27001 Information Security System certifications to ensure maximum customer satisfaction and safe online trading. TradeKey also helps small businesses to convert into global enterprises by providing them a cutting-edge web-portal; through which they can promote their products, find and satisfy genuine buyers and explore international business opportunities.

Empowering women

“We want to support and promote women who have ideas and are committed to excellence in the field of e-business. This programme would make women’s dream come true by enabling them to develop their own Internet-based businesses with the flexibility of working from anywhere at anytime” the CEO informed. This facilitation by TradeKey is in pipeline, addition to work from home facility provided to women workers in developing countries.

 

Growth opportunities for employees

The company also provides various growth opportunities to its employees as well, since they would grow with the expansion of the business. As e-business, specifically its B2B sector in an emerging phase, there has been scarcity of human resource that has experience, knowledge and skills to play an important role in the development of this industry. To address this challenge, TradeKey has designed and implemented an innovative strategy and performance management system known as the Grow Unlimited Program (GUP). The Grow Unlimited Program (GUP) identifies, appraises and develops performance of its employees in order to meet business objectives. Unlike other conventional performance management systems, GUP gives control to its employees for their own growth so that they can choose the pace of their career development by themselves. This is achieved by pre-defined criteria and performance based promotions. A positioning system takes care of the promotions of employees through this program. Employees earn points based on their performance every quarter and as an employee accumulates certain level of points, he/she becomes eligible for a promotion.

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51 COMMENTS

  9. it is great to see a company opreating from Pakistan, which is much younger than its competitors, to make it's place among the big gaints in the game and still moving forward for more at a decent pace, hats off to people working at TradeKey you've made Pakistanis very proud

  12. TradeKey has the potential to become the become the number 1 company of the world.

    Wishing TradeKey all the best for all its current and future endeavors.

  16. Empowering Women !!!!!!

    A fact that no any women employee in its Pakistan office ! which doesnt empowers women but empowers "DOSTANA" :P:P

    Feel sorry for its employees

    • For your information, there are many females working in TradeKey. Next time get correct information before commenting. Thanks

  18. INSHALLAH ALLAH SWT will success ed our Goal's what's basically Tradekey.com is Planing for….!!

  24. I am employee for this company and tradekey personally i found from one of best organizations in world .

  26. Allow me Inayat Bhai 🙂

    @Zeeshan: My friend see Google Page rank was not 8 from the day one, it went up grandually, yes it is down to 6 and yes it is a setback but you know why do we fall? To learn to put ourselves up again. And by the way there is no taste at all in winning a fight without taking a hit or two. Right? 🙂

  27. @Mudabbir: you are right my dear friend and the main reason is that we come down to PR6 is that Google update its crawler without any Poirier notification, it was also affect the top most websites around the world also Alibaba come down to PR7. It is not about criticism kindly see the fact and then criticize; now we will put our effort to regain that position once again and I hope we will hit the PR9 very soon.

  30. My dear friend inayat , Actually TradeKey is not down on Google but we have cut down the irrelevant traffic & Robots & many other spammers who were trying to burden the website

    so after deleting them all our indexing got less & Google make us from 8 to 6 Rank which will be Inshallah # 10 very soon on Top

    Extensive working is going on & Awesome work will be done in order to make our website content get best to index by Google & we will again ROCK this world & on all the search engines.

  31. Junaid Sb you are doing best & if you love your people " I on behalf of whole Organization ensure to give our 100% best effort & results to make OUR company on TOP # 1

  32. These Kind of interviews & many other bench mark must be communicated to our whole TradeKey members through different mediums also so that they can know what best TradeKey can do to grow there business.

  33. WOW TRADEKEY is proud for Pakistan that in E-commerce industry a Pakistani Online B2b Platform is 3rd largest from all over the world. GOD Bless TRADEKEY

  36. I am sure Tradekey will become No. 1 in coming years considering following 2 reasons:

    1. We are keeping so much space between demand and supply means we have good ratio of buyers for our all Premium Suppliers as we are the only B2B in the world which focus on buyers and it is most important to facilitate our valued Premium Suppliers. I have observed top B2B focusing more towards making more and more premium members without balancing demand and supply and they send many inquiries to free members in order to get maximum premium members and maximum revenue and when suppliers become premium members they do not get what they deserve so consequently buyers ratio is too down in their B2B while Tradekey is completely neglating the free members and focusing more towards Premium Members speciall their valued Goldkey Members so i consider Tradekey has already No1 and beaten all B2B in terms of main object of a B2B portal which is to provide maximum business.

    2. I have observed that other top B2B portals are taking very fast steps for moving ahead, but Tradekey is much slower in moving ahead considering the bright future of the company. Tradekey is taking slow but very valuable steps and always looking for best ideas and purely working for best facilitation for buyers and suppliers.

    Tradekey is already no.1 in facilitation and world will believe and accept this fact very soon.

  37. MashaAllah.. And Tradekey has potential to become #1 B2B portal in the world and soon every one will see that.

  41. I am gold member in alibaba.com and I feel alibaba very good .
    Alibaba.com help me find alot of customer , in fact in tradekey.com , silver member is not good , my friend is silver member in 1 year but have not customer .

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