He has been all over the country and abroad promoting ‘Ra.One’ since January but Shah Rukh Khan says there is more to the film rather than just his publicity strategies. The 45-year-old actor says he still believes that a good script makes or breaks a film and he is going all out to promote the movie so that it reaches the maximum audience. “I would like it if people talk about the film’s story and the characters rather than the promotional tools I am using. Don’t put my film down to promotional strategies only. I am just a small-time actor who is struggling to make people like his films,” said Shah Rukh. “If the film doesn’t have a good story to tell, there is no point promoting it. So many people have put their efforts behind ‘Ra.One’ that I thought I need to ensure it reaches maximum audience.”
