It’s been some time coming, but sharp-tongued transatlantic music mogul Simon Cowell has made his debut on Twitter – and he claims he loves it. “It’s official, I know it’s taken a while. It’s really me! We’re live in 10 minutes. I’ll keep you posted. Lots of love #iamsimon,” read Cowell’s inaugural tweet, which came a skilful 12 letters within Twitter’s 140-character limit. By “live” he meant Wednesday’s prime time telecast of the US edition of his reality talent show ‘The X Factor’, during which he tweeted swipes at fellow judges Paula Abdul, LA Reid and Nicole Scherzinger. “I love being on twitter,” he added – with indifference to capitalisation – after the show. “Thank you for allowing me to beat the other 3 in the popularity poll. Paula looked like she’d sucked on a lemon!” By 1800 GMT Thursday he had gathered close to 240,000 followers on Twitter – while he himself had chosen to follow just 11 others, mostly from ‘The X-Factor’.