Chief Executive Trade Development Authority, Tariq Puri, extended the full support of TDAP to the Minister for Foreign Trade of UAE, Ms Sheikha Lubna Bint Khalid Al Qasimi, in holding of first ever UAE’s Magnificent 7 expo being organized by Consulate General of UAE at Karachi Expo Center from 30 November to 2 December 2011. The call on meeting of Puri, with the Minister Foreign Trade, Sheikha Lubna, took place on the occasion of Rice International Conference and Exhibition (RICE) currently being held in Dubai where the TDAP has set up a Pakistan pavilion. Puri, briefed her about the TDAP’s proposal for the establishment of a Pakistan Display and Exhibition Center at Sharjah for which the UAE government is supporting TDAP.
The Minister Foreign Trade, appreciated the proposal and stated that establishment of Display Center will indeed help in boosting the marketing efforts for Pakistan’s quality products by providing a platform for reaching out to a larger number of foreign buyers. Shaikha Lubna proposed that the agreement on Pakistan’s Display and Exhibition Center could be signed during the upcoming UAE expo in Karachi where both the Ministers of Trade and Commerce will be present. Tariq Puri appraised the Minister about the initiatives of the TDAP/MoC in propagating the need for value addition, especially in the agriculture products. He stated that the UAE is regarded as a market offering immense opportunities for Pakistani exporters, which can be availed through positioning their products by value addition and right packaging.
