Jimmy Choo, the fragrance, which was launched in early 2011, further spread its aroma in the federal capital on Saturday. The glitzy launch at Beverly Centre, Blue Area attracted Islamabad’s socialites and female media anchors, fashion gurus and fashion-conscious women.
Opened at The Beaute Collection in the heart of Islamabad, the launch was organised by Aarifa Qazi and Saad Khan of Activemedia. The launch also comprised of a Pink Carpet walk, followed by a fashion show. Jimmy Choo debut in Pakistan is an essential extension of the Jimmy Choo “lifestyle” and an integral element in fully accessorising the “Jimmy Choo woman”.
“With its green top note, heart note of Tiger Orchid, and base note of Toffee and sensual Indonesian patchouli, this is a scent comprising equal measures of female empowerment and elegance; one that evokes glamour, confidence, desire and refined sexuality, all encased in a precious faceted bottle inspired by the opulence of Murano glass. In short, this is a fragrance for women with a sense of fashion and a taste for luxury,” claims a press release.
The launch was followed by a fashion show comprising budding models from Islamabad and Lahore. The models Shaista, Anum, Sobia, Bushra, Arooj Malik were all clad in a white silk collection by designer Zonaira Ahmed and the host of the show Aden, decked in purple, stole the show with a catwalk holding the Jimmy Choo perfume bottles.
Talking to Pakistan Today, one of the organisers, Aarifa, said that Jimmy Choo was an international brand and this was it debut in the federal capital. “Jimmy Choo is not only a name in fragrance, but it has a host of fashion accessories running under its brand name,” Aarifa said.
