Bridal Couture Week to be held

The bridal couture week will be held on October 15 and October 16 at the Pearl Continental in Lahore, organized by Style 360 and J&S, the team that collaborated to present Carnival De Couture 2011 in Karachi earlier.
The event is a platform to exhibit local and international talent and services.
It is hoped that the stage will also facilitate business relationships. People from all over the country are expected to gather and witness this great fashion event; to have a glimpse at the ethnic and contemporary variety of bridal fashion of Pakistan.
Ali Xeeshan, a participant of the Bridal Couture Week 2011, expressed positivity for the show on Saturday and said it was an entertainment and a business platform meant to attract interested investors, customers and stake holders.
“I am very proud to be associated with this mega event, and I got an excellent response last year. I am positive about this year too,” he said, confidently. “My collection is called Bint-e-Falak, and is based bridal and wedding simplicity which was prevalent back in the 40s. Over the years, though, we have lost it and lavish weddings and bridals are in vogue. I want to show my brides as simple, demure, and basic. I don’t focus on too much embellishment.”
In this marketing effort, the aim is to bring all wedding businesses under one roof to showcase upcoming trends, and to help provide stakeholders with opportunities to showcase, book and engage with their direct customer base. Of course such an event will inspire local as well as foreign ideas.