Bieber’s new hairdo costs toy manufacturer $100,000

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Toy manufacturer ‘The Bridge Direct’, which has an exclusive license to make Justin Bieber’s dolls, was certainly not amused when the teen heartthrob chopped off his trademark locks, just before his 17th birthday. The Canadian singer’s sudden move cost the company a whopping 100,000 dollars. “First off, I had no idea what he did,” the Daily Mail quoted Jay Foreman, founder and CEO of the Florida-based firm as telling CNN Money.
“I heard a lot of shrieks around me, and people running in and out of their offices,” he added. According to Foreman, the doll deal had been enormous for the one-year old firm, which employed just a handful of workers at the time. Foreman’s brand managers, many of who had set up Google alerts in order to keep a tab on Bieber’s every move, were the first in the company to know about his new shorter haircut.
The unexpected chop meant the firm had to alter its autumn 2011 collection to reflect Bieber’s fresh image and it was this last minute switch which cost the company huge $100,000. Agencies