Capri ventures into face wash category

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With a long standing history in the beauty industry with their famous soaps, Capri has been caring for Pakistani women since its inception in 1969. Over the decades, Capri’s name has become synonymous with beauty and care and the brand prides itself for taking the natural routes to beautiful and young skin yet never failing to take advantage of technological innovation. Thus technological advancements and innovation have enabled Capri to especially address the needs of the young consumer of today. The range includes four variations of the iconic soap; Capri White, Capri Pink, Capri Blue and Capri Green. With the addition of two Hand Wash offerings, Capri extended its product line as a natural progression and evolution for the brand. This extension has now been taken further with the introduction of the Capri Deep Cleansing Facewash in October 2011. Ingrained with the philosophy of being naturally beautiful, fresh and young, the product range is reflective of this ethos. Capri White with its natural ingredients of Aloe Vera and Honey and Capri Pink with Rose petal and Strawberry extract, and the common Milk Protein, offer benefits of moisturised, silky smooth skin. Capri Green with Wild Orchids and Green Tea and Capri Blue with Water Lily and Sea Mineral Extract offer naturally Refreshed and Hydrated skin.