Samsung Electronics announced the start of bada developer day global tour to expand the use of ‘bada 2.0’. This event is held to directly introduce Samsung’s own mobile platform bada 2.0 globally, that was launched last month, to vitalize the development of applications. It features demonstrations and experiences of the capabilities of bada 2.0 Software Development Kit (SDK). Starting from India, Samsung Electronics plans to start its bada developer global tour in over 18 countries including China, Russia, and UK which are the target markets of bada platform. This innovation is expected to be a catalyst in expanding global distribution of the popular bada based smartphones. Samsung Pakistan’s Managing Director, Mr. Hee Chang Yee said; “As we continue to hold this global bada developer day, we seek support from outstanding developers and expand the bada community. All these programs will enhance the competitiveness of bada as a globally leading platform, through aggressive support for app developers”.