Advertising world insider Parvez Qureshi, who makes commercials and corporate movies, says that of all the married actresses who are now available for commercials like Madhuri Dixit, Raveena Tandon, Sonali Bendre, Karisma Kapoor, Kajol and Juhi Chawla, Kajol apparently is the most preferred mom among the Bollywood mothers especially for commercials. Kajol who is already endorsing a life-style range with husband Ajay Devgn and a couple of food products is apparently approached for most commercials featuring the 30-plus moms. However since she comes with a much bigger price factor than the other heroines, the makers or the product owners approach the other married actresses. It is said that Kajol is the leading name because her equity is attached to makers like Karan Johar and Aditya Chopra who still find central roles for her in their movies.